keeping your information up to date
You have spent good money on a web site and no one visits it - it’s not making any sales. The best way to get noticed is to optimise the web site. In simple terms this is a tried and tested way of getting as high a position as possible on the major search engines.
Unfortunately, simply being listed with the search engines is not enough to guarantee success. If people have not found what they want on the first or second page of a search result query, they will simply type in a new search phrase. Consequently, competition for position near the top of the search results is fierce.
Search engines are also an invaluable tool for reaching your target market. The people visiting your web site as a result of a search engine query are specifically interested in the product or service you provide.
Independent research suggests that around 90% of people searching the web for products or services will use one of the top 10 search engines and that three quarters of them don't look past the first two or three pages of results.
If a page doesn't display within the first 12 to 15 seconds, most people will abandon it, in any event, most people have made up their mind within the first 7 seconds!
So we endeavour to get our sites as high as possible in the search engines, whilst ensuring they are presented quickly.
For many clients, well written copy, sensible optimisation and proper submission are sufficient to gain reasonable listings on the most important search engines. Much of this work is done as part of our standard site development procedure.
To do well in search engines you need a website that has been optimised. That means that every line of code has been carefully thought out, every line of text should be appropriate to what you want to sell, and you have links from other sites recommending your site.
Search engine submission is also a major consideration. The major search engines are responsible for almost all searches, so we only concentrate on these. Many of them share their results out to the smaller engines anyway, so there is absolutely no point in submitting to 30,000 search engines; in fact it can do more harm than good!
We visit each single search engine and directory (no submission software used) and your site is submitted 'by hand'. This is very important, as most search directories have a long list of categories. Their entry forms also differ, when it comes to entering the title, search words etc. Only this way can the demands of the various search services be met.
If you use the Internet to run or promote a business, nothing is more important to your success than being listed with the search engines. They are your customer's tool of choice for locating web sites, out-ranking banner advertising and all other forms of media.
All our sites are built following best-practice methods for indexing and listing by search engines, and are submitted to all the major search engines which accept free submissions on completion.
For quotes, please contact us and let us put you on the map!
